Monday, April 25, 2011

The Invisible Children: The 25 Campaign Update

91,355 Participants  |  32,821 Fundraisers
$1,712,251 Raised for the Protection Fund

The Invisible Children: The Sound Of Silence

"We cannot do great things on this Earth, only small things with great love." 
- Mother Teresa -

A year ago armed with nothing more then a documentary film, their belief in their cause, and their collective voice, a group called The "Invisible Children" came to Ringling to share their story. The group made us aware of the events taking place in Uganda and in the Congo. Today thousands of children are being kidnapped in the night and forced to fight for the LRA (Lords Resistance Army) under guerrilla leader Joseph Kony.

After listening to their message I felt inspired to take action and do my part to help the greater good. We think sometimes that poverty is only being hungry, naked, and homeless. The poverty of being unwanted, unloved, and uncared for is the greatest poverty of all. I want to help bring freedom and hope to these "Invisible Children" by giving up my voice so that they can be heard.

I hope that you will help support me and help me reach out and help them. Like Mother Teresa spoke we can only do small things with great love, please help me reach out and make a difference to these children. Thank you!

Monday, April 18, 2011

Sustainable Living: The Global Food Trade

Food has moved around the world since Europeans brought tea from China, but never at the speed or in the amounts it has over the last few years. Consumers in not only the richest nations but, increasingly, the developing world expect food whenever they crave it, with no concession to the season nor to the geographical region in which the food comes from.

In 2005, the estimated environmental cost of transporting food in the UK was 9 billion pounds. This banana boat is one of three ads in a campaign about the polluting effects of food transport, specifically targeted around fruits. Along with the banana, there's also a coconut truck and a pineapple airplane.

Tuesday, April 12, 2011

Global Climate Change: WWF Environmental Campaign

Climate change is a problem that is affecting people and the environment. Greater energy efficiency and new technologies hold promise for reducing greenhouse gases and solving this global challenge.

Similar to the ‘stop deforestation’ campaign, the ‘stop global warming’ campaign also focuses on habitat loss but this time due to man-made global warming. The campaign, which reads ‘you can help, stop global warming’, urges people to prevent ecological imbalances by curbing irresponsible behavior such as keeping electronics like televisions, stereos, and computers running even when you’re not using them. The imagery used draws parallels between animals losing their homes (penguins, polar bears, and seals are the most at-risk) and human beings who lose their homes due to natural disasters, etc., and are forced to live on urban streets as homeless individuals.

Friday, April 8, 2011

Give A Hand To Wildlife: WWF Protection Campaign

"I can change the world, with my own two hands. 
Make a better place, with my own two hands."

"I can make peace on earth, with my own two hands.
And I can clean up the earth, oh with my own two hands."

"I'm gonna make it a brighter place, with my own two hands.
I'm gonna make it a safe place, with my own two hands.
I'm gonna help the human race, oh with my own two hands.
With my own, with my own two hands."
- Ben Harper -

The World Wide Fun for Nature (WWF) is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment. It is the world’s largest independent conservation organization with over 5 million supporters worldwide, working in more than 90 countries, supporting around 1300 conservation and environmental projects around the world. With the mission” to halt and reverse the destruction of our environment”, WWF is trying to make this world a better place.  You to can help change the world with your own two hands.

Saturday, April 2, 2011

Stop Global Warming: Quercus Commercial

The major cause of global warming is the emission of green house gases like carbon dioxide, methane, nitrous oxide, and other various gases into the atmosphere. The major source of carbon dioxide comes from power plants located world wide. These power plants emit large amounts of carbon dioxide by burning fossil fuels for energy with the sole purpose of generating electricity.

Quercus, is a global warming awareness advertising commercial campaign. This brilliantly powerful commercial delivers a strong message to the viewer and makes you really think twice about how your actions directly affect the environment. Quercus messages of "If You Give Up, They Give Up", and "Stop Global Warming" really makes you stop and think.

Friday, March 25, 2011

Green Technology: The First Ever Energy Map

LessEn is a new Urban Land Institute initiative to encourage better energy efficiency and retrofitting in non-domestic buildings.

LessEn's energy map, and mobile app, combines work place energy ratings from around the world - the energy map can currently be found in the USA and the UK, but others are soon to follow.

USA : The Energy Star rating, buildings scoring more than 75 on a scale of 1-100, rated for energy use, are eligible for the EPA’s ENERGY STAR.

Green Building: The Urban Land Institute

The Urban Land Institute is a nonprofit research and education organization, supported only by its members donations and contributions.

Founded in 1936, The ULI has members in 95 countries worldwide, representing a broad range of land use and real estate development disciplines working in private enterprise and public service. They focus on publishing documents and books focused on "smart and green building practices." The Institute is one of the biggest attempts to unify green construction on an international level.

Wednesday, March 23, 2011

Changing Times: US Army

Can humans survive without an environment?  Isn't the environment our own responsibility?  We know that we can't live without it, then why is it that we aren't able to take the corrective measures to help bring about change?

This unique ad that uses the changed camouflage of the U.S. Army from 1965 to 2005 as a metaphor of our shrinking forests and to show how humans have already begun to adapt for our changing environment.  We are responsible for giving a good future and a healthy environment to our coming generations.  Do we want to give them a few stretches of land with a few trees and call it a "forest."  Instead of accepting this change as inevitable, reach out and make a difference.  Be the change you wish to see in the world.

Tuesday, March 15, 2011

Managing Water Sustainably: WWF Water Program

Freshwater is essential for life. It is essential for the health of many of the Earth’s ecosystems, and the animals and plants they contain. And, of course, it is essential for human communities and individuals.

Only 3% of the Earth’s water is freshwater, and of this about two-thirds is frozen in glaciers and polar ice caps. Much of the rest is underground. With climate change reducing rainfall, we face critical water shortages in many places across the planet.

WWF is working to ensure our key freshwater ecosystems receive sufficient good-quality water to remain healthy. To achieve this we are advocating for strong laws to protect the environment, as well as working with rural producers and other industries to implement more sustainable practices.

Saturday, March 12, 2011

Use Only What You Need: Denver Water Campaign

When it came to cutting back on water use in Denver, people responded in part thanks to fines and restrictions but also to... good marketing.

Denver Water rolled out the “Use Only What You Need” campaign to encourage everyone to use less water - a lot less. The ads have included memorable images of only a small portion of a billboard sign being used, a person in a toilet costume being tackled during a football game’s halftime (for “Stop Running Toilets”), and an image of an elevator with a shower curtain in front of the doors that read, “Shower With Friends.”

A phrase like “use only what you need” should be good advice for all of us, ingrained from a small age until the day we die. If we all follow that advice, think of the savings we’d make as a society; savings that could be passed on to us, the customer. So give a thought to anything and everything you consume over the next few weeks, from a simple printout at work to a whole meal for your family. Use only what you need; take only what you need. Nothing more.

Wednesday, March 2, 2011

Diesel Global Warming Ready

Diesel takes on global warming as only they can making their latest campaign poignant yet subtle, stylish yet absurd. Focusing on people and places.

The Italian clothing manufacturer, has been raising the heat with a provocative advertising campaign, “Global Warming Ready."  The series of newspaper, magazine and billboard advertisements show models posing in Diesel clothing in a world affected by raised water levels and temperatures.

Monday, February 28, 2011

A Better Tomorrow: Farming Futures

The world is changing. Government has tasked farmers and land managers with reducing greenhouse gas emissions, energy and input prices are going up, and food and energy security is hitting the headlines…

"Farming Futures is here to provide you with all the inspiration and information you’ll need to ensure your business is profitable and sustainable in this changing economic and environmental climate."

City Again Forest for Greenpeace

Our furry friends have been pushed to the brink of a cliff, and find themselves on the verge of extinction.  This advertisement called "City Again Forest" depicts the war between animals and the machines powered by humans.

Thursday, February 24, 2011

Swimming Pool for Regional Environmental Awareness

Like it or not, we're bombarded with advertisements from companies encouraging us to purchase the latest and greatest products they have to offer each and everyday. Slick magazine ads and TV commercials feature great photography, memorable taglines, models and more to lead us into temptation.

"Swimming Pool" as it's entitled is a really cool ad where a city's skyline is completely immersed in water. The writing on the wall: "Don't let this be our future. Save our rain forest, stop global warming."

Monday, February 21, 2011

Sustainable Clothing: Levi’s Eco Jeans

For the first time since it started making trousers for cowboys more than 100 years ago, the famous clothing company is bringing out a pair of "sustainable" jeans to satisfy environmentalists.

"With Levi's eco jeans, we are reaching out to fashion-conscious consumers interested in high-quality products that demand less from the environment."

The cotton is organic, the button on the waistband is made of coconut shell, there are no metal rivets, the dye is from natural compounds include indigo and the label is from recycled cardboard.  With Levi's Eco, consumers who seek to minimize their personal impact on the environment can choose jeans that demand less from the environment without forfeiting the style or quality they've come to expect from the Levi's brand.

Tuesday, February 15, 2011

The Green Revolution: Good Oil

Good Oil is a family run company that makes... well... GOOD OIL!

Check out this awesome animated commercial that explains the history behind the company and how the company works.

Sunday, February 6, 2011

Global TeamWork

Actions speak louder than words.

Teamwork has some revolutionary values and ideals, but doesn’t everyone?  They like getting our hands dirty.

TeamWork is a company that uses old materials such as old rubber tires, canvases, and used boat sails to make really cool bags!  Their belief is that ‘green’ design is indulgent unless it’s also practical, so they've made bags that are extremely durable and functional.  Good ideas mixed with great design.