Monday, February 21, 2011

Sustainable Clothing: Levi’s Eco Jeans

For the first time since it started making trousers for cowboys more than 100 years ago, the famous clothing company is bringing out a pair of "sustainable" jeans to satisfy environmentalists.
 

"With Levi's eco jeans, we are reaching out to fashion-conscious consumers interested in high-quality products that demand less from the environment."

The cotton is organic, the button on the waistband is made of coconut shell, there are no metal rivets, the dye is from natural compounds include indigo and the label is from recycled cardboard.  With Levi's Eco, consumers who seek to minimize their personal impact on the environment can choose jeans that demand less from the environment without forfeiting the style or quality they've come to expect from the Levi's brand.

1 comment:

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