Food has moved around the world since Europeans brought tea from China, but never at the speed or in the amounts it has over the last few years. Consumers in not only the richest nations but, increasingly, the developing world expect food whenever they crave it, with no concession to the season nor to the geographical region in which the food comes from.
In 2005, the estimated environmental cost of transporting food in the UK was 9 billion pounds. This banana boat is one of three ads in a campaign about the polluting effects of food transport, specifically targeted around fruits. Along with the banana, there's also a coconut truck and a pineapple airplane.