Friday, March 25, 2011

Green Technology: The First Ever Energy Map

LessEn is a new Urban Land Institute initiative to encourage better energy efficiency and retrofitting in non-domestic buildings.

LessEn's energy map, and mobile app, combines work place energy ratings from around the world - the energy map can currently be found in the USA and the UK, but others are soon to follow.

USA : The Energy Star rating, buildings scoring more than 75 on a scale of 1-100, rated for energy use, are eligible for the EPA’s ENERGY STAR.

Green Building: The Urban Land Institute

The Urban Land Institute is a nonprofit research and education organization, supported only by its members donations and contributions.

Founded in 1936, The ULI has members in 95 countries worldwide, representing a broad range of land use and real estate development disciplines working in private enterprise and public service. They focus on publishing documents and books focused on "smart and green building practices." The Institute is one of the biggest attempts to unify green construction on an international level.

Wednesday, March 23, 2011

Changing Times: US Army

Can humans survive without an environment?  Isn't the environment our own responsibility?  We know that we can't live without it, then why is it that we aren't able to take the corrective measures to help bring about change?

This unique ad that uses the changed camouflage of the U.S. Army from 1965 to 2005 as a metaphor of our shrinking forests and to show how humans have already begun to adapt for our changing environment.  We are responsible for giving a good future and a healthy environment to our coming generations.  Do we want to give them a few stretches of land with a few trees and call it a "forest."  Instead of accepting this change as inevitable, reach out and make a difference.  Be the change you wish to see in the world.

Tuesday, March 15, 2011

Managing Water Sustainably: WWF Water Program

Freshwater is essential for life. It is essential for the health of many of the Earth’s ecosystems, and the animals and plants they contain. And, of course, it is essential for human communities and individuals.

Only 3% of the Earth’s water is freshwater, and of this about two-thirds is frozen in glaciers and polar ice caps. Much of the rest is underground. With climate change reducing rainfall, we face critical water shortages in many places across the planet.

WWF is working to ensure our key freshwater ecosystems receive sufficient good-quality water to remain healthy. To achieve this we are advocating for strong laws to protect the environment, as well as working with rural producers and other industries to implement more sustainable practices.

Saturday, March 12, 2011

Use Only What You Need: Denver Water Campaign

When it came to cutting back on water use in Denver, people responded in part thanks to fines and restrictions but also to... good marketing.

Denver Water rolled out the “Use Only What You Need” campaign to encourage everyone to use less water - a lot less. The ads have included memorable images of only a small portion of a billboard sign being used, a person in a toilet costume being tackled during a football game’s halftime (for “Stop Running Toilets”), and an image of an elevator with a shower curtain in front of the doors that read, “Shower With Friends.”

A phrase like “use only what you need” should be good advice for all of us, ingrained from a small age until the day we die. If we all follow that advice, think of the savings we’d make as a society; savings that could be passed on to us, the customer. So give a thought to anything and everything you consume over the next few weeks, from a simple printout at work to a whole meal for your family. Use only what you need; take only what you need. Nothing more.

Wednesday, March 2, 2011

Diesel Global Warming Ready

Diesel takes on global warming as only they can making their latest campaign poignant yet subtle, stylish yet absurd. Focusing on people and places.

The Italian clothing manufacturer, has been raising the heat with a provocative advertising campaign, “Global Warming Ready."  The series of newspaper, magazine and billboard advertisements show models posing in Diesel clothing in a world affected by raised water levels and temperatures.